Core Viewpoint - The partnership between Bi Yin Le Fen and Guangzhou signifies a deepening collaboration aimed at enhancing the city's economic development and showcasing the brand's strength in the high-end sports outdoor apparel sector [2][3] Group 1: Company Overview - Bi Yin Le Fen, established in 2003, has evolved into an international group with multiple brands, rooted in Guangzhou, benefiting from the city's favorable business environment and strong industrial foundation [2] - The company aims to leverage its advantages in international resource integration and high-end brand management to contribute to Guangzhou's urban development and modern industrial system [2] Group 2: Partnership Details - The collaboration is part of Guangzhou's initiative to engage local enterprises as "city partners," reflecting a symbiotic relationship between the city and its businesses [3] - Bi Yin Le Fen plans to utilize the momentum from the upcoming 15th National Games to organize city landmark events and fashion forums, promoting the integration of fashion with sports and technology [2][3] Group 3: Future Aspirations - The company envisions contributing to the creation of a high-quality urban lifestyle and positioning Guangzhou as an international fashion capital through its initiatives [2] - The partnership is expected to enhance the visibility of Chinese high-end sports outdoor fashion and culture on a global stage [3]
共绘广州时尚新篇章!比音勒芬成为广州城市“超级合伙人”