COLUMBUS® Craft Meats Expands Deli Portfolio with First Standalone Pepperoni Product

Company Overview - COLUMBUS® Craft Meats is a leading brand in premium salumi, known for producing authentic deli meats rooted in Italian American tradition [1][4][7] - The company is a subsidiary of Hormel Foods Corporation, which has approximately $12 billion in annual revenue and operates in over 80 countries [8][9] Product Launch - COLUMBUS® Craft Meats has launched its first standalone pepperoni deli product, COLUMBUS® Uncured Pepperoni, aimed at meeting consumer demand for premium flavors and versatility [1][4][6] - The product is crafted with whole cuts of hand-trimmed pork, seasoned with cracked fennel and paprika, and is designed for various eating occasions beyond pizza [4][5][6] Market Insights - The deli pepperoni category has experienced significant growth, with $108 million in retail sales and a year-over-year increase of 5.5% [4] - Nearly 70% of consumers are seeking new flavors and sizes in deli pepperoni, indicating a strong market demand for innovative products [4][6] Product Features - COLUMBUS® Uncured Pepperoni contains no added nitrates or nitrites, is gluten-free, and has no MSG or trans fats, aligning with health-conscious consumer trends [5][6] - The product is sold in a 4-ounce tray with a suggested retail price of $5.69 and is available at select retailers nationwide [6]