CarGurus Launches a Summer of Giveaways Alongside New ‘Big Deal' Video Series Celebrating Life's Biggest Moments

Core Insights - CarGurus has launched "The Big Deal Show," a campaign celebrating significant moments related to car purchases, featuring well-known personalities from sports and entertainment [3][6] - The campaign includes a three-part series where celebrities share their personal stories and experiences with cars, while also offering a chance to win new vehicles through a sweepstakes [4][5] Company Overview - CarGurus, Inc. is the leading online platform for buying and selling vehicles, recognized as the most visited automotive shopping site in the U.S. [8][9] - The company utilizes proprietary technology and data analytics to enhance the automotive shopping experience, ensuring trust and competitive pricing for consumers [8] Campaign Details - "The Big Deal Show" consists of three episodes released monthly, starting with Tony Hawk and Zeb Powell discussing their car-related memories [4][5] - Each episode is accompanied by a sweepstakes where participants can win a new Nissan valued at approximately $50,000, along with funds for related expenses [5] Marketing Strategy - The campaign is an extension of CarGurus' national brand initiative, "Big Deal," which emphasizes the emotional significance of car purchases and the decisions involved [6] - The initiative aims to connect with consumers by showcasing relatable stories from celebrities, reinforcing the idea that car buying is a significant life event [6][7]