DICK'S Sporting Goods and the WNBA Renew Multiyear Partnership

Company Overview - DICK'S Sporting Goods has extended its partnership with the WNBA through the 2028 season, continuing its role as the Official Sporting Goods Retailer and an Official Marketing Partner [1][3] - The company operates over 850 stores and offers a wide range of sporting goods, including WNBA apparel and equipment, available at more than 300 locations [6][5] Partnership Details - The renewed agreement includes DICK'S as a Proud Partner of the Jr. WNBA, focusing on inspiring girls to play basketball and providing local youth programming [2][3] - GameChanger, a DICK'S company, will enhance youth sports experiences through live streaming, scheduling, and scorekeeping as an Official Marketing Partner of the WNBA [2] Community Engagement - DICK'S has been involved in the "It's Her Shot" initiative, promoting youth participation in basketball for girls aged 8-18, hosting 20 events and reaching over 3,000 young athletes since 2021 [4] - The company has donated over $300,000 to youth organizations through its community initiatives [4] Market Impact - DICK'S aims to make WNBA jerseys more accessible, ensuring availability across all 13 WNBA markets and supporting jersey sales to amplify the visibility of the league's players [5] - The WNBA has been recognized as the fastest-growing brand in 2024 and ranked No. 4 on Fast Company's list of the World's 50 Most Innovative Companies of 2025, indicating a strong market presence [9]