Di Yi Cai Jing·2025-07-01 12:53Core Insights - The new energy vehicle brands are facing significant challenges, with half of them achieving less than 30% of their annual sales targets [1][3] - Xiaopeng Motors is the only brand that has met its mid-year sales target, with a completion rate exceeding 50% [1][3] Sales Performance - Overall sales in June remained stable compared to May, but there was notable divergence among brands [2] - Hongmeng Zhixing (including Wanjie, Zhijie, Xiangjie, and Zunji) saw the highest month-on-month increase in June sales at 18.66%, followed by Deep Blue at 17.01% [2] - Avita, Ideal, and Zeekr experienced declines, with Avita's sales dropping over 20% and Ideal's down by 11.2% [2] Brand-Specific Performance - Hongmeng Zhixing achieved a record monthly sales of 52,747 units, becoming the monthly sales champion among new energy vehicle brands [2] - Leap Motor delivered 48,006 units in June, marking a 6.52% increase and ranking second among new energy brands [2] - Xiaomi's vehicle deliveries fell to over 25,000 units in June, a decrease of approximately 3,000 units from the previous month, primarily due to delivery challenges rather than sales [2] Cumulative Delivery and Targets - In the first half of the year, besides Leap Motor, Zeekr and Ideal also surpassed cumulative deliveries of 200,000 units, while Xiaopeng Motors approached this figure [3] - Xiaopeng Motors is the only brand with a mid-year sales target completion rate exceeding 50%, while five brands, including Ideal and Deep Blue, have achieved less than 30% of their annual sales targets [3] - Xiaomi's cumulative delivery exceeded 110,000 units, falling short of its target of 350,000 units, with future deliveries dependent on the capacity of its second-phase factory [3]