高质量发展看中国 | 传统服装产业“织”出全球新丝路

Core Insights - The express delivery volume in Tianmen, Hubei Province, has surged from 6.77 million in 2019 to over 300 million in 2024, marking a growth of over 40 times [1] - The e-commerce transaction volume for clothing in Tianmen has increased from 7 billion in 2021 to over 50 billion in 2024, with an average annual growth rate of 92% [1] Group 1: Industry Development - The Tianmen garment e-commerce industry has established a comprehensive industrial chain, integrating fabric supply, production, e-commerce live streaming, and smart warehousing within a 660-acre industrial park [2] - The first phase of the industrial park has achieved an 80% occupancy rate, with plans for the construction of over a hundred new factories in the next two years [2] - Tianmen has formed a development pattern centered around "China (Tianmen) Garment E-commerce City," supported by several industrial parks, enhancing local employment opportunities [4] Group 2: Cross-Border E-commerce - Tianmen's garment industry has launched two overseas warehouses since October last year, facilitating the export of approximately 200,000 garments to various countries [5] - Over 300 million garments are shipped daily from Tianmen, with 800,000 to 1 million items sent via cross-border e-commerce platforms [6] - The majority of garment enterprises in Tianmen are utilizing overseas warehouses to reduce operational costs and risks associated with cross-border trade [5] Group 3: Technological Innovation - The establishment of smart factories in Tianmen aims to enhance industrial automation, with a focus on management efficiency rather than just physical space [7] - AI technology is being integrated across the entire industry chain, significantly reducing costs and improving efficiency in design and production processes [9] - The industry is leveraging AI for design innovation, production automation, and marketing through e-commerce platforms, enhancing responsiveness to market demands [9] Group 4: Brand Development - Tianmen is initiating a regional public brand strategy called "Tianmen Yishang," aiming to enhance brand recognition and quality control across the industry [9] - The goal is to create a brand matrix with 100 authorized enterprises and increase the proportion of original designs to 30%, fostering the development of ten flagship brands with annual sales exceeding 3 billion [13] - The integration of cultural elements into branding is part of the strategy to elevate the industry towards higher quality and value [13]