Rivian Lays Off 140 Workers to Boost R2 SUV Production Efficiency

Core Insights - Rivian Automotive, Inc. has laid off approximately 140 employees, representing about 1% of its workforce, in preparation for the launch of its more affordable R2 SUV in 2026 [1][10] - The layoffs primarily affected the manufacturing division, with some roles eliminated due to process inefficiencies, as part of efforts to enhance operational efficiency ahead of the R2 rollout [2][10] - Rivian's R2 will be the fourth vehicle produced at its Normal, IL facility, following the R1S, R1T, and a commercial van, with the factory set to temporarily shut down later this year for R2 production preparations [3][10] Financial Overview - As of early 2025, Rivian had over 14,800 employees across North America and Europe, having implemented several rounds of layoffs in recent years, including a 10% reduction in early 2024 and another 1% cut in April [4] - The company’s cash balance decreased to $4.7 billion at the end of Q1 2025, down from $5.3 billion in 2024, as it continues to incur losses while pursuing long-term growth [6] - Adjusted EBITDA losses were reported at $329 million in the last quarter, attributed to R2 development, technology investments, and expanding operations [6] Product Strategy - Rivian aims to broaden its market reach with the upcoming R2 and R3 models, targeting budget-conscious consumers, with the R2 expected to launch in the first half of 2026 at a starting price around $45,000 [5] - The R2 is viewed as a key growth driver, with anticipated cost efficiencies in materials and manufacturing, which are expected to accelerate the company's path to profitability and reduce fixed costs per unit across all vehicles produced at the Normal, IL plant [5][10]