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Ford EV sales fall 31% while hybrids rise
Ford MotorFord Motor(US:F) TechCrunch·2025-07-01 15:22

Group 1: Electric Vehicle Sales Performance - Ford experienced a 31% decline in U.S. electric vehicle sales in Q2 2025, primarily due to a significant drop in E-Transit vans and reduced interest in the F-150 Lightning [1] - Year-to-date, Ford has sold 38,988 electric vehicles, reflecting a nearly 12% decrease compared to the same period in 2024, despite overall sales increasing due to aggressive employee pricing promotions [2] - The Mustang Mach-E sales fell nearly 20% year-over-year to 10,178 units, while F-150 Lightning sales dropped by 26% to 5,842 units [4] Group 2: Market Challenges and Competitor Performance - The U.S. electric vehicle market is facing challenges, with potential federal tax incentive removals under the Trump administration, impacting overall sales [3] - Competitors like Hyundai reported declines in their electric vehicle sales, with Ioniq 5 and Ioniq 6 down 12% and 8% respectively, while Kia's EV9 and EV6 saw even steeper drops [3] - Ford's E-Transit sales plummeted to 418 units from 3,410 in Q2 2024, attributed to larger fleet orders being placed earlier in the year [4] Group 3: Future Outlook - Ford is developing a lower-cost range of electric vehicles, starting with a small truck, but these are not expected to be available until 2027 [4]