行业协会：中国香妆行业将在世界舞台展现更强品牌力量

Core Insights - The Chinese fragrance and cosmetics industry is poised to showcase stronger brand power on the global stage, as emphasized by the China Fragrance and Cosmetic Industry Association [1] - The association aims to enhance industry development through innovation, cultural heritage, sustainability, and brand building [1] Group 1: Industry Development - The China Fragrance and Cosmetic Industry Association is the only national organization focused on the fragrance and cosmetics sector, advocating for full-chain collaboration and a robust brand-building ecosystem [1] - Future efforts will focus on increasing R&D investment, leveraging technology to improve product quality, and integrating Chinese aesthetics into product offerings [1] - The association has released new standards and evaluation methods for the cosmetics industry, including the 2025 Top 50 cosmetics brands and companies [1] Group 2: Regional Initiatives - Shanghai Fengxian is accelerating the transition from "Oriental Beauty Valley products" to "Oriental Beauty Valley brands," aiming to create a billion-level beauty and health industry cluster [2] - The district is encouraging the application of disruptive technologies such as synthetic biology and artificial intelligence to enhance the competitiveness of the fragrance and cosmetics industry [2] - Fengxian will leverage the advantages of the new free trade zone to support high-quality development in the cosmetics sector, including enhanced intellectual property protection [2]