eXp Realty Empowers Agents with CRM of Choice, Advancing Technology Freedom and Business Autonomy

Core Insights - eXp Realty has launched a new initiative called CRM of Choice, allowing agents to select their preferred customer relationship management platform, emphasizing agent autonomy and innovation [2][3][4] Company Overview - eXp Realty is the largest independent real estate brokerage globally, with over 81,000 agents across 27 countries, and operates as a cloud-based, agent-centric brokerage [6] - The company is a subsidiary of eXp World Holdings, Inc., which also includes SUCCESS® Enterprises [6] CRM of Choice Details - Agents can choose from three CRM platforms: BoldTrail, Cloze, and Lofty, all included in the standard monthly fee [3][7] - BoldTrail is designed for top producers and solo agents, offering AI-driven automation and intelligent lead scoring [7] - Cloze focuses on referral-based agents, providing a mobile-first experience that prioritizes relationship depth [7] - Lofty is tailored for lead-focused teams, featuring advanced lead routing and SEO-optimized websites [7] Agent Engagement - The CRM of Choice initiative has already seen significant interest, with thousands of agents opting in prior to the official launch [5]