Core Viewpoint - The company has established a public opinion management system to enhance its ability to respond to various public opinions, protect investor rights, and mitigate impacts on stock prices and business reputation [2][3]. Group 1: Definition and Classification of Public Opinion - Public opinion refers to events involving the company that attract widespread social attention, including negative media reports, rumors, and information that may affect investor sentiment and stock price fluctuations [2]. - Public opinion is classified into two categories: major public opinion, which significantly impacts the company's public image or operations, and general public opinion, which encompasses all other types [2][3]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion management working group led by the chairman, with the board secretary as the deputy leader, including other senior management and relevant department heads [3]. - The working group is responsible for decision-making and deployment regarding public opinion handling, assessing potential impacts, coordinating external communications, and reporting to regulatory bodies [3][4]. Group 3: Principles and Measures for Handling Public Opinion - The company adheres to principles such as rapid response, sincere communication, objectivity, and systematic approaches in managing public opinion [5][6]. - The reporting process for public opinion involves immediate notification to the board secretary and, if necessary, escalation to the working group and regulatory authorities [6]. - For general public opinion, the working group leader and board secretary will handle the situation flexibly, while major public opinion will require a formal meeting to decide on the response strategy [6][7]. Group 4: Confidentiality and Accountability - Internal departments and personnel have a confidentiality obligation regarding public opinion information, with violations potentially leading to internal disciplinary actions or legal consequences [7][8]. - The company reserves the right to pursue legal action against media that disseminate false or misleading information that adversely affects its public image or causes financial loss [8].
金力泰: 舆情管理制度