实探东北最大服装批发市场：年交易额超900亿 销往120多个国家地区

Core Insights - The article highlights the development of Xiliu Town in Haicheng, Liaoning Province, as a major hub for the clothing industry in China, particularly known for its pants and cotton clothing production, with a projected market transaction volume of 90.06 billion yuan in 2024, representing a 12% year-on-year growth [1][3] Industry Overview - Xiliu Town has evolved into the largest professional pants wholesale market in China and the largest clothing wholesale market in Northeast China, with a complete industrial chain that produces 350 million pairs of pants and 220 million cotton garments annually [1][3] - The local clothing industry features a diverse range of products, including pants, cotton clothing, plus-size women's wear, and fashionable women's clothing, supported by a robust supply chain that allows for rapid production and delivery [3][7] E-commerce Development - The rise of live-streaming e-commerce has become a significant advantage for Xiliu, leveraging its established clothing supply chain to enhance market responsiveness and efficiency [4][7] - In 2024, Xiliu's e-commerce transaction volume is expected to reach 27.1 billion yuan, marking a 23% increase from the previous year, with over 10,000 local live-streaming hosts actively participating in the market [6][7] Challenges and Recommendations - Despite its successes, Xiliu faces challenges such as outdated infrastructure and a reliance on small-scale, family-run operations, which may hinder innovation and efficiency [8][9] - Experts suggest that government support is needed to modernize facilities, enhance production capabilities, and foster collaboration between local businesses and educational institutions to improve design and production quality [9]