中新网评：没试过就敢卖？网红直播带货乱象该管管了

Core Viewpoint - The recent live-streaming incident involving influencer Wanwan highlights significant issues within the live commerce industry, particularly regarding product testing and accountability [1][2][4]. Group 1: Incident Overview - Wanwan's live-stream aimed at selling curling irons turned into a failure when the product did not perform as advertised, leading to negative publicity for the influencer [1]. - The influencer admitted to not testing the product beforehand, which raised concerns about the lack of diligence in the live commerce process [2]. Group 2: Industry Implications - The incident underscores a broader trend of trust erosion among consumers, who are increasingly skeptical of influencer marketing that lacks genuine product experience [4]. - Previous instances of "live commerce failures" have included issues such as subpar product quality and misleading advertising, prompting increased scrutiny from platforms and regulatory bodies [4][5]. - The need for influencers to take responsibility for their endorsements is emphasized, with a call for a return to professionalism and genuine user experience in product testing [4][5]. Group 3: Future Considerations - The live commerce industry must prioritize quality control and accountability to maintain consumer trust, as once lost, it is difficult to regain [5]. - The incident serves as a reminder that successful influencers build their reputation on rigorous product selection and authentic engagement with their audience [4].