“整个商圈变得更摩登更有人气” “路易号”既是门店 也是展览 更是对于零售新模式的探索探讨

Group 1 - The launch of "Louis Number" has significantly increased foot traffic in the Nanjing West Road business district, comparable to peak holiday periods, redefining Shanghai's commercial landscape and accelerating the city's development as an international consumption center [1][2] - The "Louis Number" is seen as a milestone in the luxury retail model upgrade, combining a store, exhibition, and exploration of new retail modes, with projected sales of 3 billion yuan over two years, equivalent to the performance of at least five traditional LV stores [2][3] - The average visitor stay at "Louis Number" is 2.5 hours, significantly longer than the 45 minutes typical for traditional retail, indicating a shift towards experiential and purpose-driven consumption [2][3] Group 2 - The opening of "Louis Number" has brought substantial customer traffic to surrounding businesses, with some reporting sales increases of up to 70% compared to previous periods [3][4] - Shanghai's retail market showed positive growth, with a total retail sales of 687.21 billion yuan from January to May, a year-on-year increase of 1.4%, indicating a recovery trend [4] - Key business districts, particularly top-tier ones, contributed significantly to retail growth, with a 2.1% year-on-year increase in retail sales for monitored districts, highlighting their strong aggregation advantages [4]