HUYA(US:HUYA) Zheng Quan Shi Bao Wang·2025-07-02 02:45Core Insights - The Chinese gaming industry is experiencing a resurgence in overseas revenue, with a reported actual sales income of $1.577 billion in May 2023, marking a year-on-year growth of 6.93% [1] - Following two years of decline, the overseas revenue from self-developed Chinese games is expected to continue its growth trajectory into 2025, indicating a robust trend in the gaming "going global" strategy [1] Group 1: Industry Trends - The gaming "going global" strategy is accelerating, with related industries rapidly positioning themselves to capitalize on this trend [1] - The overseas gaming services revenue for Huya has seen exponential growth in Q1 2025, suggesting it could become a significant growth engine for the company [1] Group 2: Huya's Strategy - Huya is focusing on meeting core user needs as a key to commercial monetization, leveraging its capabilities in game live streaming, international mobile application services, and comprehensive user service offerings [2] - The company plans to enhance user community operations, KOL content marketing, channel distribution, and in-game item sales as part of its overseas game publishing services [2] Group 3: Operational Capabilities - Huya's overseas publishing capabilities differ from traditional third-party resource reliance, as it utilizes a self-operated model to cover all aspects of content ecology, user ecology, marketing, distribution, and monetization [3] - The company has built a substantial overseas product matrix with over 10 million loyal users and more than 10,000 signed streamers, indicating a strong market presence [3] - Huya's collaboration with games like PUBG Mobile has demonstrated significant promotional efficiency, enhancing user acquisition through tailored paid activities and user engagement strategies [3]