Core Viewpoint - The launch of Xiaomi's first SUV, the YU7, faced significant technical issues during the pre-order process, leading to consumer frustration and potential delays in vehicle delivery [3][5][8]. Group 1: Technical Issues - Many consumers experienced system errors while trying to lock in their orders, including incorrect prompts for pre-filled identity information, which delayed their ability to complete purchases [3][5][7]. - Complaints included issues such as "pre-filled customer information not displaying," "lock order button not showing," and "duplicate payments," which contributed to significant delays in securing orders [5][8]. - The technical failures resulted in some consumers missing out on timely order placements, which could affect their position in the order queue [5][8]. Group 2: Delivery Timeline and Capacity Challenges - The expected delivery time for the YU7 has extended to 37-57 weeks, with some customers potentially waiting until 2026 or 2027 to receive their vehicles [8][9]. - Xiaomi's production capacity is limited, with the first phase factory having an annual capacity of 150,000 units, and the second phase expected to start production in July 2023, but with limited output due to ramp-up challenges [9][10]. - The initial order volume of 240,000 units within the first 18 hours has already exceeded the available capacity, raising concerns about the company's ability to meet demand [9][10]. Group 3: Competitive Response - Competitors have quickly capitalized on Xiaomi's delivery issues, offering discounts and incentives to attract potential YU7 customers, such as cash rebates and service packages [11][12]. - Xiaomi's founder, Lei Jun, has acknowledged the situation but suggested that other domestic electric vehicles are also good options for consumers [12]. Group 4: Legal and Consumer Rights - Consumers have raised concerns about the inability to refund deposits due to system failures, questioning the fairness of Xiaomi's policies [13][14]. - Legal experts suggest that Xiaomi may be liable for damages caused by technical failures that prevented timely order placements, potentially violating consumer protection laws [14][15]. Group 5: Future Outlook - Xiaomi is actively working to address production bottlenecks by accelerating factory construction and improving operational efficiency [10][18]. - The company's ability to enhance production capacity and restore consumer confidence will be critical for its future success in the automotive market [18].
都市车界|系统故障锁单延迟、友商趁势“截和”,小米YU7陷交付困局
Qi Lu Wan Bao·2025-07-02 03:26