霸王茶姬“无声门店”入选信息无障碍优秀案例

Core Viewpoint - The 2025 Technology Accessibility Development Conference recognized outstanding cases in the field of accessibility, highlighting the importance of inclusive practices for special populations and the elderly in the economy [1][3]. Group 1: Company Initiatives - The "Silent Store" project by Bawang Chaji was launched in 2024, focusing on creating a fully accessible environment for hearing-impaired individuals [3]. - The first global "Silent Store" opened in January 2024 in Hangzhou, followed by expansions to cities like Guangzhou, Shanghai, Changsha, and Lanzhou [3]. - As of May 2025, Bawang Chaji has established over 10 Silent Stores in mainland China and opened its first Southeast Asian store in Singapore in June 2025 [3]. Group 2: Accessibility Features - Bawang Chaji's Silent Stores employ hearing-impaired individuals, referred to as "silent partners," who engage directly with customers [3]. - The company is also enhancing its online platforms, including WeChat and Alipay, to improve accessibility for disabled and elderly users, with upgrades such as enlarging button sizes and simplifying ordering processes [3]. - These online upgrades are expected to be completed within the year [3]. Group 3: Recognition and Awards - Bawang Chaji was the only new tea brand to receive the "2025 'Accessible' Information Accessibility Outstanding Case" award, recognizing its impact on the economy for special populations [1][3]. - Other recognized cases included accessibility improvements by Southern Airlines, Didi, JD.com, and Vivo [1].