广东文旅海外推广中心在巴黎揭牌！“原味广东”定制线路发布

Group 1 - The Guangdong Cultural and Tourism Overseas Promotion Center was inaugurated in Paris, marking a significant step in deepening cultural and tourism cooperation between Guangdong and France, as well as expanding into the European market [1][4] - The center aims to serve as a "bridgehead" for Guangdong in Europe, promoting inbound tourism and showcasing the essence of Cantonese culture to a global audience [1][4] - The opening ceremony attracted high-profile guests from Chinese and French government departments, key cultural and tourism institutions, and mainstream media, highlighting the importance of this initiative [1][2] Group 2 - The event featured a "Meet Guangdong" exhibition showcasing exquisite Cantonese embroidery, allowing attendees to experience the depth and uniqueness of Guangdong's intangible cultural heritage [2][3] - A promotional video presented a blend of traditional and modern Guangdong, enhancing the cultural experience with live performances of traditional music [2][3] - The exhibition included works by renowned embroidery master Wang Xinyuan, demonstrating the fusion of traditional craftsmanship with modern aesthetics [2][3] Group 3 - The establishment of the center is seen as a key move for Guangdong's high-quality international outreach in the cultural and tourism sectors, facilitating a platform for ongoing cooperation between China and France [4][5] - The center's launch coincides with the introduction of customized travel routes targeting French tourists, focusing on deep cultural experiences and culinary exploration [5][6] - A strategic cooperation agreement was signed with a French travel agency to enhance product development, digital marketing, and professional training, aiming for localized and precise marketing of Guangdong's tourism resources in Europe [6][7] Group 4 - The center's operations are expected to significantly increase Guangdong's recognition and attractiveness as a preferred travel destination in the European market, aiming to draw more international tourists [6][7] - Future activities will include high-frequency promotional events, inviting French tourism representatives to Guangdong, and organizing workshops to immerse European audiences in Guangdong's cultural charm [6][7] - The initiative is anticipated to create a new chapter in cultural and tourism cooperation between China and France, resonating throughout Europe [7]