山东保险业2025年“7.8全国保险公众宣传日”活动开始啦

Group 1 - The 2025 "7.8 National Insurance Publicity Day" marks its 13th year, organized by the Shandong Insurance Industry Association under the guidance of the Shandong Financial Regulatory Bureau, focusing on love and responsibility to safeguard a better life [2] - The event will take place from June 24 to July 8, 2025, with the theme "Love and Responsibility, Insurance Makes Life Better" [3] - The slogan for the Shandong insurance industry is "Responsibility Goes Everywhere, Integrity Goes Everywhere, Love Goes Everywhere, Let Insurance Flourish" [4] Group 2 - Various promotional activities will be conducted, including the "Five Entering Insurance" initiative, which involves financial knowledge lectures, interactive experience zones, public open days, and service teams to enhance public understanding and engagement [5] - Cultural and sports activities will be utilized as a medium for promotion, including singing, recitation, dance, and walking events to present insurance education in a popular format [5] - Insurance service points and warm stations will be established at business outlets, utilizing advertising methods such as LED screens and posters to create a strong promotional atmosphere [5] Group 3 - Self-media promotion will leverage platforms like WeChat, Douyin, and Xiaohongshu, using diverse formats such as live broadcasts, videos, and comics to create a collaborative communication matrix [6] - Mainstream media outreach will involve press conferences, news releases, and special programs to conduct comprehensive positive publicity for the industry [6] - Public service activities will focus on rural revitalization, health, elderly finance, and inclusive finance, providing insurance protection and services to underserved areas and populations [6] - Training for industry personnel will emphasize compliance in marketing practices and appropriate management to prevent misleading sales and ensure proper client targeting [6]