SZAP(SZ:000061) Qi Lu Wan Bao Wang·2025-07-02 05:19Core Viewpoint - The Jinan government is actively promoting rural e-commerce development to enhance agricultural consumption and boost rural economic growth through various initiatives and partnerships with major e-commerce platforms [3][4][5]. Group 1: E-commerce Development Initiatives - Jinan's Commerce Bureau has implemented multiple measures to promote rural e-commerce, significantly impacting industrial transformation, agricultural product sales, and employment opportunities [3]. - The city aims to create two national-level comprehensive demonstration counties for e-commerce in rural areas, three national-level e-commerce demonstration bases, and four demonstration enterprises, along with 65 provincial-level e-commerce demonstration projects [3]. - From January to May, the rural online retail sales in Jinan reached 2.98 billion yuan, a year-on-year increase of 33.4%, surpassing the provincial growth rate by 22.8 percentage points [3]. Group 2: Talent Development and Training - Jinan is focusing on cultivating e-commerce talent to support rural revitalization, conducting over 10 specialized training sessions for various groups, including migrant workers and disabled individuals, with more than 500 participants [4]. - The number of rural e-commerce practitioners in Jinan has exceeded 160,000, providing strong talent support for activating the rural consumption market [4]. Group 3: Marketing and Sales Strategies - The city plans to leverage key consumption periods such as the Mid-Autumn Festival, National Day, and Double 11 to launch promotional activities in collaboration with leading e-commerce platforms like JD, Taobao, and Douyin [5]. - Jinan encourages agricultural entities to collaborate with e-commerce platforms for live sales and aims to enhance the operational capabilities of professional cooperatives and local leaders through ongoing e-commerce training [5].