掌上大学：路演赋能2025开学季，校园市场实现大跨步

Core Viewpoint - The upcoming 2025 autumn school season is a critical opportunity for the company "Zhangshang University" to solidify its market position and showcase its full-scenario ecological model, comparable in importance to major e-commerce events like Tmall's Double Eleven [1][12] Group 1: Business Overview - Since its establishment, Zhangshang University has focused on the higher education market for eleven years, covering over 2,800 universities nationwide and serving more than 40 million students aged 18-25 [3] - The 2025 autumn school season will see the launch of a series of innovative initiatives aimed at enhancing user experience and increasing brand loyalty, alongside traditional online and offline activities [3][8] Group 2: Roadshow Evolution - The roadshow model has evolved from 1.0 to 4.0, expanding from a simple 10-square-meter booth in 2022 to a 200-square-meter campus market covering 24 cities by 2025, significantly improving user experience and sales conversion [6][8] - The brand's customer acquisition cost has decreased by 60% compared to online methods, thanks to the "experience-interaction-accumulation" model [6] Group 3: Impact of the Autumn School Season - The autumn school season provides a natural audience base for roadshows, allowing brands to efficiently reach target users, while the surge in demand for various products among new students enhances sales conversion opportunities [8] - Zhangshang University plans to conduct nearly 200 offline roadshow events across 24 cities, integrating "on-site self-pickup" and "delivery to dormitory" services [8][10] Group 4: Merchant Expansion and Roadshow Innovations - The number of brands served by Zhangshang University has increased from over 800 in 2024 to over 500 in the first half of 2025, with expectations for further growth during the upcoming autumn school season [10] - Innovations in roadshow activities include themed packages targeting new students' needs and the introduction of the "Zhangda Community" for enhanced user engagement [10][12]