Core Viewpoint - Meituan's "Raccoon Canteen" project represents an innovative food safety infrastructure that is transforming the food delivery industry, providing new experiences for consumers and exploring new pathways for industry development [1][11]. Group 1: Innovative Model - The "Raccoon Canteen" operates on an "Internet + Open Kitchen" model, aiming to create a more transparent food delivery supply system that enhances consumer trust [3][15]. - The project features a "Store Manager's Food Safety Diary," which details daily procurement lists, food processing, and hygiene checks, significantly boosting consumer confidence in food quality and safety [5][8]. Group 2: Consumer Experience - The centralized kitchen model allows consumers to order from multiple brands in one transaction, improving selection and reducing delivery costs [7][10]. - The "Raccoon Canteen" caters to young consumers seeking diverse dining options, offering a wide range of food categories and simplifying the ordering process [10][11]. Group 3: Food Safety Management - Meituan has established high standards for vendor admission and on-site management, ensuring strict compliance with food safety regulations [8][15]. - Collaborating with suppliers like Kuaile and over 200 brands, the "Raccoon Canteen" ensures reliable ingredient quality through direct sourcing and efficient logistics [10][16]. Group 4: Industry Impact - The emergence of the "Raccoon Canteen" offers a new perspective for the food delivery industry, potentially influencing its future development [11][15]. - The model is seen as a reference for enhancing food safety standards across the industry, fostering greater consumer trust in food delivery services [15][16].
美团 “浣熊食堂”：产业新基建助力外卖新业态