Core Insights - The "Su Super" league has gained significant popularity and recognition among the public, with over 95.2% of residents in Jiangsu aware of it, indicating a broad demographic reach [1][2] - The league has positively impacted local consumption, with 80.4% of residents feeling its influence on daily life and spending, leading to increased interest in sports and cultural tourism [2][3] - The demand for attending matches has surged, with over 84.2% of residents expressing a desire to watch games, highlighting the league's growing appeal [2][3] Group 1: Audience Engagement - The survey indicates that nearly one-third of residents are very familiar with "Su Super," and non-traditional football fans make up nearly 80% of the audience [1] - The league's popularity is attributed to its ability to connect with various demographics, including students, professionals, and retirees, thus promoting football culture [1][2] Group 2: Economic Impact - The "Su Super" league has become a new engine for urban consumption, with 58.9% of residents planning to increase spending on sports-related activities and 65.5% on cultural tourism due to the league [2] - The league's events have led to a significant increase in local sports facility usage, with an average of over 20 teams using the facilities daily [2] Group 3: Ticket Demand and Attendance - Recent matches have seen record ticket demand, with events attracting hundreds of thousands of ticket requests, indicating a strong market for live sports [3] - For example, a match between Changzhou and Nanjing had 760,000 ticket reservations, showcasing the intense interest in attending "Su Super" games [3] Group 4: Future Development - The National Development and Reform Commission plans to enhance the integration of sports and cultural tourism, focusing on expanding fitness spaces and promoting outdoor sports [4]
关注苏超人群非传统球迷占近八成，一场比赛动辄数十万上百万人抢票
Di Yi Cai Jing·2025-07-02 07:05