香港文旅局：将继续深化IP开发 联动餐饮零售旅游 落实“无处不旅游”

Group 1 - The Hong Kong government aims to leverage innovative thinking and technology to support IP creation and attract more tourists to experience local culture [1][2] - In 2024, Hong Kong will host over 240 events, attracting approximately 2 million tourists and generating around HKD 7.5 billion in consumer spending and HKD 4.5 billion in economic value [1] - Major upcoming events in 2025 include "CHIIKAWA DAYS" exhibition, CR7® LIFE museum opening, and the Hong Kong Fashion Week [1] Group 2 - The Hong Kong Tourism Board collaborates with event organizers to enhance tourist experiences through IP-themed activities, stimulating local consumption [2] - A film exhibition titled "Walk into Hong Kong, Walk into Hong Kong Movies" has been launched, showcasing local cinema and generating business opportunities [2] - The "Kowloon Walled City Light and Shadow Tour" has attracted over 42,000 visitors in its first month, boosting nearby retail and dining sectors [2] Group 3 - Hong Kong Disneyland continues to attract visitors with unique IP features, including the world's largest "Frozen" themed area and upcoming Marvel-themed attractions [3] - Ocean Park utilizes its status as a major panda habitat to promote panda-themed merchandise and experiences, enhancing visitor engagement [3] Group 4 - The Hong Kong Creative Industries Department supports local anime culture and tourism through projects like the "Anime Sports Base," which has attracted around 460,000 visitors since its opening [4] - The Hong Kong Comic Star Avenue has drawn over 3 million visitors, with plans for enhancements and new exhibits by the end of 2024 [4] - The annual Anime Festival attracts approximately 250,000 visitors, including tourists from mainland China and overseas [4] Group 5 - The Hong Kong government is focused on enhancing local IP development and protection, ensuring alignment with international trends and economic needs [5] - The implementation of the 2022 Copyright (Amendment) Ordinance aims to strengthen digital copyright protection [5] Group 6 - The Hong Kong Intellectual Property Department promotes respect for creativity and IP protection through various initiatives, including the "Genuine Goods Commitment" program [6] - Over 1,500 retailers and 7,000 sales points participate in the "Genuine Goods Commitment" program annually, promoting the sale of authentic products [6]