“苏超”已成为江苏活力四射的新名片

Core Insights - The Jiangsu Urban Football League ("Su Super") has successfully garnered public attention and reputation, evolving from an event to a significant economic driver for the region [1][2] - The league's innovative communication strategies have led to extensive reach, with over 11 billion views on related topics across short video platforms [1] - A significant majority of residents (95.2%) are aware of "Su Super," with a notable portion being non-traditional football fans, indicating a broadening appeal [1] Group 1: Public Engagement - The league has transformed from a mere sporting event to a vibrant representation of Jiangsu's economic potential [1] - The communication matrix includes both official promotion and grassroots content creation, resulting in a "viral" effect [1] - Short video platforms, particularly Douyin, are the primary channels for residents to learn about "Su Super," with 79.6% citing this as their source [1] Group 2: Economic Impact - The league is seen as a new engine for urban consumption, with over 80.4% of residents acknowledging its positive impact on daily life and spending [2] - A majority of residents (58.9%) plan to increase spending on sports-related activities due to "Su Super," while 65.5% anticipate higher cultural tourism expenditures [2] - Nearly 90% of residents recognize the league's contribution to economic growth, particularly in boosting the restaurant and accommodation sectors [2]