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长三角四大协会联合发声,敦请主机厂共同改善经销商经营困境
Di Yi Cai Jing·2025-07-02 07:53

Core Viewpoint - The automotive industry is facing significant challenges due to intense competition and operational pressures on dealers, prompting industry associations to call for collaborative measures between manufacturers and dealers to establish a healthier ecosystem [1][2][6][7]. Group 1: Current Challenges Faced by Dealers - Dealers in the Yangtze River Delta region are experiencing high inventory levels, disordered market competition, and increasing risks of cash flow crises, with some manufacturers allegedly forcing dealers to sell vehicles below cost [2][3]. - The inventory pressure has surpassed warning levels, with a significant decline in sales and a drop in customer visits, leading to a transaction rate decrease of over 30% [2][3]. - A survey indicated that only 27.5% of 4S stores met or exceeded their sales targets in the first half of the year, highlighting the severe inventory accumulation risks [4]. Group 2: Recommendations for Improvement - The four associations urge manufacturers to establish a production-sales coordination mechanism, optimize rebate pricing policies, and strengthen risk-sharing awareness to support dealers [6][7]. - Specific recommendations include canceling rigid sales targets, simplifying rebate rules, and creating a market information-sharing platform to avoid supply-demand mismatches [6][7]. - The associations emphasize the need for a collaborative approach to build a sustainable industry ecosystem, ensuring fair competition and addressing the long-standing issues of unclear rebate policies and delayed payments [7]. Group 3: Market Outlook - The automotive market is expected to see a slight decline in demand in July due to various factors, including demand exhaustion and seasonal trends, despite some new vehicle launches and regional events that may boost sales [8]. - Dealers are advised to rationally assess actual market demand and enhance promotional efforts for trade-in and scrappage policies to bolster consumer confidence [8].