小红书“烟火生活季”首站落地乌鲁木齐：用音乐打造文化标签

Core Insights - The "Fireworks Life Season" event organized by Xiaohongshu in Urumqi, Xinjiang, aims to showcase the city's vibrant culture through music and local stories, attracting nearly 10,000 participants [1][3][5] Group 1: Event Overview - The event took place from June 28 to July 10, 2025, featuring various street music flash stages to create a lively atmosphere [1][2] - Urumqi's public spaces were adorned with Xiaohongshu-themed posters, and local citizens shared their stories on outdoor screens [1][2] - The event included five distinct music stages located at key areas in Urumqi, such as Hetian Second Street and People's Park [2][3] Group 2: Cultural Significance - Music is deeply integrated into the daily lives of Urumqi residents, with a 50% increase in music-related searches on Xiaohongshu compared to the previous year [2] - Local youth are actively documenting and sharing their vibrant lives in Urumqi, contributing to a rich cultural tapestry [2][4] - The event aims to highlight the connection between traditional and modern lifestyles in Urumqi, showcasing local talents and stories [4][5] Group 3: Future Prospects - Xiaohongshu plans to extend the "Fireworks Life Season" to more cities, promoting local culture and community engagement [5] - The event is designed to transform Urumqi from a "tourist destination" to a "cultural experience site," enhancing the sense of belonging among residents [5]