SKP-S携手云南驻京办打造云南风味市集

Group 1 - Beijing SKP is enhancing consumer growth through innovative strategies and aligning with new consumption trends and diverse consumer needs [1] - The "Most Wild Yunnan" flavor market event showcases local delicacies and cultural experiences from Yunnan, allowing consumers to enjoy regional specialties without leaving Beijing [1] - The event features unique products such as small-grain coffee and cliff honey, attracting significant consumer interest [1] Group 2 - The luxury goods industry is shifting from selling products to providing experiential value, with consumers in first-tier cities prioritizing brand culture and experience [2] - SKP is integrating cultural narratives and lifestyle elements into its offerings, creating a comprehensive consumer experience [2] - SKP-S plans to continue hosting lifestyle pop-up events to enrich consumer experiences and cultural engagement [2]