兴业全球基金布局ETF有“新动作”，主动权益大厂还能在红海中杀出一条路吗？

Group 1 - The core viewpoint of the articles highlights the active pursuit of new business growth points by fund companies, particularly in the ETF market, as traditional active equity funds face challenges [1][6] - Xingsheng Global Fund has recently announced a procurement for an ETF system, indicating its intention to enter the competitive ETF market, where the total management scale of ETFs reached 4.31 trillion yuan, a 15.57% increase from the previous year [2][4] - The competition in the ETF market is intense, with product homogeneity and significant fee pressure posing challenges for new entrants, while established companies are leveraging the low-cost, high-transparency features of ETFs to attract investors [4][5] Group 2 - The current market environment, regulatory guidance, and strategic adjustments are driving fund companies to enter the ETF space, as investor demand for ETFs continues to rise [6][7] - Xingsheng Global Fund's active equity fund scale has been declining, prompting the company to seek new growth avenues, including the introduction of bond funds and index-enhanced products [7][8] - Other fund companies, like Zhongou Fund, have also diversified their product offerings into fixed income and index-enhanced funds, responding to the increasing demand for safer investment options amid market volatility [8]