Enlight Media(SZ:300251) Mei Ri Jing Ji Xin Wen·2025-07-02 12:06Group 1 - The film "Nezha: Birth of the Demon Child" (referred to as "Nezha 2") has officially concluded its run in mainland theaters, achieving a total box office of 15.446 billion yuan over 153 days [1][5] - "Nezha 2" has set a record as the highest-grossing film in Chinese cinema history, with over 320 million viewers [2][4] - The film's derivative product sales have reportedly exceeded 10 billion yuan, indicating a potential for future revenue streams that could surpass box office earnings [4][10] Group 2 - Light Chaser Animation, the production company behind "Nezha 2," plans to allocate more resources towards animated films, aiming to enhance the overall quality and output of animation projects [6][7] - The company has established a dedicated animation team of around 150 people, with plans to expand to over 300 in the coming years to increase production capacity [7] - The success of "Nezha 2" has prompted discussions within the industry about reducing reliance on box office revenue, with suggestions that non-box office income should account for a larger share of total revenue [10]