Globenewswire·2025-07-02 13:00Core Insights - FRE® Nicotine Pouches has entered a multi-year partnership with Professional Bull Riders (PBR) as the official partner of the Unleash The Beast series, marking FRE's largest sports sponsorship to date [1][2] Group 1: Partnership Overview - The partnership aims to connect with a passionate audience that appreciates authenticity and high-energy moments, aligning with FRE's innovative approach to nicotine [2] - PBR's viewership is on the rise, with events selling out across iconic venues, indicating a growing and engaged fan base [2] Group 2: Event Activation - FRE made its debut at the Kid Rock's Rock N Rodeo and PBR World Finals from May 16-18 at AT&T Stadium, introducing fans to an innovative nicotine experience [3] - The introduction of the "FRE Challenge Button" at the Championship allows bull riders to request a judges' review for a second chance at an official score, integrating FRE into the competition [3] Group 3: Future Engagement - The upcoming 2025 PBR Unleash The Beast season is expected to feature larger activations and deeper brand integration, enhancing fan engagement with FRE [5] - FRE's partnership with PBR is described as a long-term commitment, with plans for innovative activations and continued engagement with the Western sports audience [6] Group 4: Company Background - FRE is designed for nicotine users, aiming to provide a superior alternative to traditional nicotine pouches, and is produced by Turning Point Brands, a publicly traded company [7]