全球顶流活动赛事、国际化服务全面升级……这场发布会详解即将开幕的2025“上海之夏”国际消费季

Group 1 - The core idea of the news is the launch of the 2025 "Shanghai Summer" International Consumption Season, which aims to enhance consumer confidence and stimulate consumption through various innovative activities and events [1][2][5] - The event will feature extensive participation from both domestic and international brands, with unique city-customized activities and experiences designed to attract visitors [2][3] - The initiative includes a focus on diverse activity formats, such as cultural arts, sports events, and cross-industry collaborations, to create a rich and engaging consumer experience [3][4] Group 2 - Shanghai is actively promoting scenario-based transformations in key commercial areas, aiming to create new consumption scenes that cater to various consumer needs [5][6] - The city has been selected as one of the first pilot cities for retail innovation, with a focus on enhancing shopping, dining, and entertainment experiences in major commercial districts [5][6] - The upcoming "Shanghai Summer" will feature over 300 exciting activities across 16 districts, showcasing a wide range of cultural, sports, and entertainment events [4][6] Group 3 - The city is implementing measures to improve the electronic convenience for inbound travelers, including the launch of a one-stop application platform called "Easy Go" to streamline services for international visitors [10][11] - Enhancements include multi-language support, upgraded city pass services, and improved tax refund processes to address the needs of foreign tourists [9][12] - The platform aims to provide a seamless experience for international travelers, integrating dining, transportation, and shopping services into a single application [10][11] Group 4 - The 2025 "Shanghai Summer" will host a record number of over 180 major sports events, including prestigious competitions like the World Rowing Championships and the ATP 1000 Masters [13][14] - These events will be strategically linked with cultural and commercial activities to enhance the overall experience for attendees and promote local consumption [15][16] - The integration of sports events with lifestyle activities aims to attract both local and international audiences, further boosting Shanghai's appeal as a global destination [13][15] Group 5 - The 36th Shanghai Tourism Festival will introduce a new "one festival, two seasons" model, focusing on family-friendly activities and cultural experiences during the summer [17][18] - The festival will feature themed weeks, including fashion performances, cruise experiences, and cultural exhibitions, to engage visitors and enhance their experience [18][19] - The opening of the Shanghai LEGO Land is expected to attract significant attention, with various promotional activities planned to enhance visitor engagement [20][21]