湾区共融，合“荔”共赢，汕尾荔枝亮相深圳

Core Viewpoint - The event "Bay Area Integration, Win-Win with Lychee" aims to promote the market potential of Shantou's unique lychee varieties and enhance the brand influence of Shantou lychee in the Greater Bay Area [3][4][42]. Group 1: Event Overview - The Shantou lychee promotion event took place on July 2, 2025, in Shenzhen, focusing on the introduction of Shantou's unique lychee varieties [2][4]. - The event was organized by the Shantou Municipal People's Government and aimed to connect Shantou's agricultural products with the Greater Bay Area market [42][43]. Group 2: Market Potential and Growth - Shantou's lychee export volume is expected to increase by over four times this year, driven by the establishment of four export registration bases and the support of leading enterprises like Zhongli Group [11][12]. - The local government is committed to enhancing the integration of the lychee industry and developing a range of products such as lychee preserves and lychee wine to expand market reach [12][13]. Group 3: Industry Development Strategy - The Shantou Lychee and Longan Association aims to revitalize old lychee orchards through ecological cultivation and systematic management, positioning Shantou as a high-end lychee production base in Guangdong [16][17]. - The brand "Shan Nong Ling Xian" has been registered as a national trademark, integrating local quality agricultural products to support rural revitalization [21][22]. Group 4: Product Diversity and Quality - Shantou's lychee industry emphasizes product diversification, featuring distinct varieties such as Fengshan Red Lantern and Meizi Xiao, which are highlighted for their quality and market potential [25][26][30]. - The unique climate and soil conditions in Shantou contribute to the cultivation of high-quality lychee varieties, enhancing their competitiveness in the market [32][33]. Group 5: Market Reception and Future Prospects - Shantou lychee has gained recognition in the Greater Bay Area market, with ongoing brand promotion expected to further increase market acceptance and provide income opportunities for local farmers [36][38]. - The event included a signing ceremony, indicating strong interest and commitment to advancing Shantou's agricultural product industry [39].