“上海之夏”国际消费季开启！除了LV“巨轮”，还有哪些亮点？

Core Viewpoint - Shanghai is launching the "Summer in Shanghai" international consumption season to boost inbound tourism and consumer spending, showcasing the city's summer vitality and charm [1][4]. Group 1: Inbound Tourism and Consumer Growth - The "Summer in Shanghai" event aims to promote inbound consumption, with the first event attracting a 42.2% increase in foreign visitors and a 68.2% rise in foreign card spending [4]. - In the first half of the year, Shanghai welcomed 4.248 million inbound tourists, a 38.5% year-on-year increase, while tax refund sales surged by 85% [4]. - The rapid growth in inbound consumption is leading to diverse consumer demands, prompting tailored activities for different tourist demographics [4][11]. Group 2: Travel and Accommodation Initiatives - Eastern Airlines will offer over one million discounted flight tickets, and Didi will distribute over 1 million ride vouchers to facilitate travel for domestic and international visitors [5]. - Hotels under Jin Jiang International and Marriott will provide exclusive discounts, while Dazhong Dianping will launch a summer dining guide in multiple languages [5]. Group 3: Cultural and Recreational Activities - Shanghai will host ten flagship events and numerous customized city activities focused on summer vacation and family consumption from July to August [7][8]. - Major attractions like Shanghai Disneyland and various theme parks will offer special events and limited-time promotions [9]. - The city will also feature high-profile cultural and sports events from September to October, including the Shanghai International Light Festival and the Shanghai ATP 1000 Masters [9]. Group 4: International Shopping Experience - The event emphasizes internationalization in activity planning and consumer environment enhancement, targeting different regional tourist characteristics [11]. - The "潮玩之夏" IP theme event by Pop Mart will showcase popular toys and promote local brands, enhancing the shopping experience [11]. Group 5: Tax Refund and Payment Services - Shanghai has achieved full coverage of tax refund stores in the city center, offering multilingual services and electronic payment options for tourists [12]. - The "Easy Go" platform integrates various services for international travelers, facilitating dining, transportation, and tax refund processes [12].