Chipotle's Digital Sales Remain Strong: Is Traffic Peaking?

Key Takeaways CMG's digital sales made up 35.4% of Q1 revenues, driven by mobile orders and strong brand loyalty. Comparable sales fell 0.4% as macro uncertainty led to fewer transactions despite menu innovation. CMG is boosting summer marketing and hospitality efforts to counter soft in-store traffic trends.Chipotle Mexican Grill (CMG) continues to see impressive traction in its digital sales, which represented a healthy 35.4% of total revenues in first-quarter 2025. The brand's mobile and online platfor ...