MELI vs. PDD: Which E-Commerce Stock Has More Upside Potential?

Core Insights - MercadoLibre (MELI) and PDD Holdings (PDD) are leading e-commerce platforms in Latin America and China, respectively, with strong logistics and user experience foundations [1][2] Summary of MercadoLibre (MELI) - MELI is capturing market share from physical retail, which still holds nearly 85% of consumer spending in Latin America, with its market share below 5% [3] - The company reported a 25% year-over-year increase in unique active buyers in Q1 2025, driven by improved brand preference in Brazil, Mexico, Argentina, and Chile [3] - MELI's total GMV reached $13.3 billion, with 492 million items sold, reflecting a 30% forex-neutral GMV growth in Brazil and 23% in Mexico, while Argentina saw a remarkable 126% growth [4] - The logistics network is scaling efficiently, with fulfillment penetration exceeding 60% in Brazil, leading to a decline in cost per order [5] - MELI is focusing on underpenetrated categories like supermarkets, with an emphasis on its 1P model to ensure supply consistency and improve unit economics [6] Summary of PDD Holdings (PDD) - PDD is prioritizing long-term growth through a $15 billion support program for small and mid-sized merchants, aimed at easing competitive pressures in China's retail market [7] - The company reported a 10% year-over-year revenue increase to RMB95.7 billion ($13.3 billion) in Q1 2025, with marketing and transaction services growing by 15% and 6%, respectively [8] - PDD's operating profit decreased to RMB18.3 billion from RMB28.6 billion a year ago, resulting in an operating margin drop from 33% to 19% due to heavy investments in promotions and ecosystem support [8] - The company is modernizing rural supply chains through agriculture e-commerce initiatives, enhancing value for merchants and consumers [9] Stock Performance and Valuation - In the last three months, MELI shares increased by 29.7%, while PDD shares decreased by 8.5% [11] - MELI's share price increase is attributed to its success in capturing offline retail market share, while PDD's decline is linked to rising competition and margin pressures [12] - Valuation metrics indicate that MELI shares are trading at a forward Price/Sales ratio of 4.09X, while PDD is at 2.31X, suggesting both are currently overvalued [16] Earnings Estimates - The Zacks Consensus Estimate for MELI's Q2 2025 earnings is $12.01 per share, revised upward by 15.25%, indicating a 14.6% year-over-year increase [19] - Conversely, PDD's Q2 2025 earnings estimate is $2.04 per share, revised downward by 28.42%, indicating a 36.25% year-over-year decrease [20] - MELI has beaten earnings estimates in three of the last four quarters, while PDD has beaten in two, with PDD showing a negative average surprise of 6.21% [21] Conclusion - MELI is experiencing strong e-commerce momentum and market share gains in Latin America, supported by strategic investments in logistics and user engagement [22] - PDD is facing near-term challenges due to competition and margin pressures, making MELI a more favorable option for sustained growth [23]