Core Viewpoint - Marubi Biological has successfully passed the ISO56005 certification, emphasizing its commitment to technological innovation as a driving force for development and aiming to become an internationally influential beauty technology enterprise [1] Innovation-Driven Development - The ISO56005 standard is the first international standard for intellectual property management in China, aimed at enhancing the effectiveness of intellectual property management and innovation capabilities [1] - Marubi has established a systematic innovation management system centered on intellectual property and big data analysis, marking a strategic upgrade from "experience-based R&D" to "systematic innovation" [1] - The recent certification indicates Marubi's capability to transform intellectual property into commercial competitiveness, positioning it among the top tier in the beauty industry for innovation management and intellectual property integration [1] Strategic Transformation - Founded in 2002 and listed in 2019, Marubi focuses on skin science and biological research, with its main business encompassing the R&D, design, production, sales, and service of various cosmetics [2] - The company has deepened its technological innovation strategy, leveraging cutting-edge technologies like big data and artificial intelligence for R&D and product innovation [2] - In 2024, Marubi applied for 86 new domestic and international patents, with a total of 596 patent applications, including 475 invention patents, and has obtained 319 authorized patents, ranking high in the beauty industry for patent reserves [2] Market Operations - In 2024, Marubi's online channel revenue reached 2.541 billion yuan, a year-on-year increase of 35.77%, accounting for 85.61% of total revenue, while offline channel revenue was 427 million yuan, up 20.79%, making up 14.39% of total revenue [3] - The company has experienced rapid revenue and profit growth for nine consecutive quarters since its channel transformation, with plans to further solidify online transformation results [3] - Marubi's stock name changed from "Marubi Co., Ltd." to "Marubi Biological" in December 2024, reflecting its strategic shift towards becoming a biotechnology beauty company [3] Steady Development - In Q1 2025, Marubi achieved revenue of 847 million yuan, a year-on-year increase of 28.01%, and a net profit attributable to shareholders of 135 million yuan, up 22.07% [4] - For 2024, the company reported revenue of 2.97 billion yuan, a 33.44% increase, and a net profit of 342 million yuan, growing by 31.69% [4] - The main brand "Marubi" generated revenue of 2.055 billion yuan in 2024, a 31.69% increase, while the second brand "PL Love Fire" achieved 905 million yuan, up 40.72% [4] - The overall gross margin for 2024 reached 73.7%, an increase of 3.01 percentage points from 2023, attributed to optimized product structure and cost control [4]
丸美生物：创新驱动 向美妆科技企业战略转型
Zhong Guo Zheng Quan Bao·2025-07-02 20:16