Workflow
将“苏超”流量转化为发展增量
Xin Hua Ri Bao·2025-07-02 21:18

Core Viewpoint - The "Su Super" amateur football league has become a significant driver for economic development in Jiangsu, with sponsorships from major brands and a surge in tourism and cultural consumption [1][2][3] Group 1: Economic Impact - The "Su Super" league has attracted sponsorships from prominent brands such as Taobao, Alipay, and Huabei, indicating its growing influence in the sports and economic sectors [1] - Local tourism departments are leveraging the league's popularity by offering various incentives to attract visitors, creating a synergistic ecosystem that enhances economic activity across multiple sectors [1][2] Group 2: Community Engagement - The league has successfully engaged the community through grassroots initiatives, such as song competitions and poster contests, fostering a sense of collective participation and joy [2] - The integration of local products, like peaches and crayfish, into the league's marketing has stimulated interest in regional cuisine and tourism [2] Group 3: Cross-Industry Collaboration - The league exemplifies how sports events can break down industry barriers, creating a collaborative ecosystem that benefits various sectors, including tourism and local businesses [2][3] - The presence of diverse fan groups, such as Taiwanese cheerleaders and support teams from other cities, highlights the cross-regional appeal and economic potential of the league [3] Group 4: Policy Support - The success of the "Su Super" league is supported by coordinated government policies, including financial subsidies and safety measures, which facilitate the conversion of event traffic into economic momentum [3] - A systematic approach to managing the league's economic impact is essential for sustainable growth, emphasizing the need for ongoing collaboration between government and society [3][4] Group 5: Long-term Strategy - To maintain the momentum generated by the league, it is crucial to link event traffic with broader city branding and industrial upgrades, ensuring that the benefits extend beyond the immediate excitement of the events [4] - Continuous innovation and respect for the value of traffic are necessary to transform the league's popularity into lasting economic growth for Jiangsu [4]