Si Chuan Ri Bao·2025-07-02 22:09Group 1: Market Trends - The air conditioning market is experiencing a surge in demand due to rising temperatures, with major manufacturers collaborating with retailers to offer promotional activities for consumers [1] - Air conditioning prices are on a downward trend influenced by government subsidies and trade-in policies, with some models priced below 2000 yuan and Xiaomi offering products just over 1000 yuan [2] - Retail sales growth is driving manufacturers to increase production, with domestic air conditioning production reaching 20.75 million units in June, a year-on-year increase of 17%, and domestic sales production up 35.4% [2] Group 2: Consumer Preferences - AI-enabled air conditioning is becoming a significant trend, with brands focusing on energy-saving features to reduce consumer electricity costs [3] - The market is increasingly competitive, with brands not only competing on price but also on meeting personalized consumer needs and enhancing comfort [3] - Installation services are being improved, with commitments for next-day installation and increased workforce to meet demand [3] Group 3: Company Strategies - Companies are proactively preparing for peak sales seasons by enhancing production and ensuring sufficient inventory across sales points [2] - To address consumer concerns regarding installation and repair costs, companies are standardizing installation fees and improving the qualifications of repair technicians [3]