小米YU7爆单 消费者陷14个月超长等待期

Core Insights - The Xiaomi YU7 has achieved remarkable sales figures, with over 200,000 units reserved within 3 minutes and 289,000 units within 1 hour of its launch, indicating a strong market demand [1] - The delivery timeline for the YU7 ranges from 38 to 61 weeks, leading to a significant backlog and creating a competitive environment among electric vehicle brands [2][4] - The YU7's design has attracted attention, particularly among younger consumers, many of whom are existing Xiaomi product users, highlighting the brand's strong ecosystem [3] Sales Performance - The YU7 has sold over 240,000 units within 18 hours of its launch, surpassing the annual sales volume of many new entrants in the market [1] - The standard version of the YU7 starts at 253,400 yuan, with the PRO and MAX versions priced at 279,900 yuan and 329,900 yuan respectively [2] Market Competition - Competing brands like Zeekr, NIO, and others have introduced incentives to attract potential YU7 buyers, offering subsidies for those who switch to their vehicles [5][6] - The emergence of a gray market for YU7 orders has been noted, with resale prices for orders reaching up to 20,000 yuan, reflecting the high demand and long wait times [4] Production Capacity - Xiaomi's current production capacity is limited to 150,000 vehicles per year at its Beijing factory, with plans to implement a double-shift system starting June 2024 to increase output [4] - The construction of additional factories is underway to address the backlog of orders for both the YU7 and the previously launched SU7 model [4]