中国摩托车产业突围 娱乐消费与全球化撬动新周期

Core Viewpoint - In May 2025, China's economy demonstrated a stable and progressive development trend amidst a complex environment, with significant growth in the motorcycle industry driven by structural upgrades and globalization [1] Industry Performance - The motorcycle industry experienced a robust growth rate of 13.43% in production and sales from January to May, significantly outpacing the overall industrial growth of 6.3% [2] - In May, the motorcycle production and sales figures were 1.8476 million and 1.8763 million units, respectively, showing a year-on-year increase of 4.47% and 5.45% [3] - The production and sales of large-displacement leisure motorcycles surged by 52.83% and 50.34% year-on-year from January to May, reflecting a shift in consumer preferences towards lifestyle and personal expression [3] Market Segmentation - The two-wheeler market showed clear segmentation, with the cross-country motorcycle segment achieving a production and sales growth of 15.94% and 17.71% year-on-year, capturing 60% of total sales [4] - Three-wheeled motorcycles also saw growth, with production and sales increasing by 6.29% and 5.99% year-on-year from January to May [4] Export Growth - The motorcycle export volume reached 5.28 million units from January to May, marking a 26.92% increase, with export value rising by 29.16% to $3.461 billion [7] - In May, motorcycle exports totaled 1.1521 million units, reflecting a year-on-year growth of 22.15% [7] Economic Indicators - From January to April, the motorcycle production sector achieved an industrial output value of 45.743 billion yuan, a year-on-year increase of 19.75% [9] - The top ten motorcycle manufacturers accounted for 63.60% of total industry revenue, with a collective revenue increase of 26.76% [11] Future Trends - The motorcycle industry is expected to see three key trends in the second half of 2025: entertainment consumption upgrade, advancement in globalization strategies, and a potential turning point for electric motorcycles [12][13] - The demand for large-displacement motorcycles is anticipated to rise, driven by changing consumer preferences towards personalized and high-quality experiences [12]