“抗皱、控油、舒缓、滋养”？ 有可能只是化妆品的噱头

Core Viewpoint - The article highlights the legal risks and consumer hazards associated with cosmetic advertising claims that lack scientific backing, emphasizing the importance of compliance with regulations regarding efficacy claims [1][2][3]. Regulatory Compliance - According to the "Cosmetic Efficacy Claim Evaluation Specification," claims such as anti-wrinkle, oil control, soothing, and nourishing must be supported by scientific evidence, including literature, research data, or efficacy evaluation test results [4]. - A company in Hangzhou was penalized for advertising a product with claims of "nourishing" and "soothing" without providing the necessary evidence to support these claims, violating the "Advertising Law of the People's Republic of China" [2][3]. Case Study - The company sold a "Camellia Flower Fragrance Shower Gel" on Douyin and Kuaishou, claiming it had various skin benefits, but failed to provide evidence for these claims, leading to an investigation and subsequent penalties [2][3]. - The regulatory authority determined that the product's registered efficacy claims did not include "nourishing" or "soothing," and the company could not provide evidence from efficacy evaluation tests to support its advertising claims [3]. Penalties and Enforcement - The company was fined over 1,000 yuan, which is four times the advertising costs, due to its violation of advertising laws [3]. - The article emphasizes the need for cosmetic businesses to adhere strictly to relevant laws and regulations to avoid penalties and ensure consumer protection [5].