广东丰顺农商银行让普惠金融的"源头活水"更充盈

Core Viewpoint - Guangdong Fengshun Rural Commercial Bank focuses on serving the "three rural issues" and has developed a unique path for rural inclusive finance through strong party leadership and effective organizational structures [1][2]. Group 1: Party Leadership and Organizational Structure - The bank establishes party organizations wherever business develops, ensuring financial services reach all administrative villages through a three-tiered organizational structure [1]. - The implementation of the "Party Building + Financial Special Commissioner" system has led to the appointment of 149 financial special commissioners, achieving 100% service coverage [1]. Group 2: Industry-Specific Financial Services - The bank has created a "Industry Chain Party Building + Financial Chain Service" model, addressing financing pain points in key industries like tea, sweet potatoes, and olives [2]. - Innovative products such as "Tea Farmer Loan + Tea Enterprise Loan" have been introduced to support tea farmers and processing enterprises, stabilizing the market and ensuring farmers' income [2]. Group 3: Integrated Financial and Government Services - The bank has launched the "Yue Zhi Zhu" self-service machines to provide integrated financial, governmental, and public services, enhancing accessibility for rural residents [3]. - A mobile financial service team has been established to offer on-site services, addressing the needs of remote areas and vulnerable groups [3]. Group 4: Future Directions - The bank aims to deepen party leadership, optimize service models, and innovate financial products to enhance the effectiveness of inclusive finance and support rural revitalization and common prosperity [3].