杭州多措并举推动直播行业健康发展

Group 1 - The core viewpoint is that Hangzhou is becoming a hub for live streaming and e-commerce, with significant growth in the number of platforms, streamers, and related businesses, leading to over 1 million jobs created [1] - Hangzhou has 32 major live streaming platforms and nearly 50,000 streamers, with over 10,000 registered live streaming-related companies, ranking first in the country [1] - To promote the standardization and professionalization of the live streaming industry, Hangzhou has introduced the first municipal-level compliance guidelines for the live e-commerce industry, outlining five types of entities and eight key legal risk prevention points [1] Group 2 - The Xihu District of Hangzhou is leading in live e-commerce innovation, establishing a "digital governance platform" and a multi-departmental joint meeting mechanism to enhance industry self-regulation [2] - Specific compliance requirements have been developed, including the "Green Live Room Management Standards" and "Star Rating Method for Green Live Rooms," which aim to protect businesses and improve the industry's image [2] - The industry emphasizes that compliance is the foundation for healthy and sustainable development, and innovation should occur within a compliant framework to gain societal recognition and achieve high-quality growth [2]