Core Insights - The article highlights the recognition of Burn Optical's global strategy and innovation model through three prestigious awards at the Brand Influence Development Conference, marking a significant milestone in its globalization journey [1][3]. Group 1: Globalization Strategy - Burn Optical has established nine advanced manufacturing bases worldwide, covering over 4.3 million square meters with an annual production capacity of 2.2 billion units, showcasing its deep collaboration with the global smart terminal industry chain [3]. - The inauguration of the Haiyang production base in Vietnam, with an annual capacity exceeding 400 million units, represents the latest addition to Burn's global footprint [3]. Group 2: Innovation and R&D - Burn Optical's unique innovation model, rooted in core material technologies such as glass, sapphire, ceramics, fiberglass, and metals, enables it to provide essential solutions to leading domestic and international smart terminal brands [5]. - The company employs a collaborative model of "demand-driven R&D and technology feedback to products," which facilitates partnerships with major brands like Xiaomi and Transsion through joint laboratories, enhancing its role as a key partner in innovation [5]. Group 3: Chinese Manufacturing Narrative - Burn Optical's practices offer a new perspective on Chinese manufacturing's globalization, emphasizing that globalization involves not just physical capacity transfer but also the deep output of technology, standards, and industry chain collaboration [7]. - The company's vision of extending brand influence towards the high end of the industry chain reflects a shift from scale advantages to brand and technology leadership, aiming to lead the global smart device structural field into a new era [7].
从深圳到越南海阳:伯恩光学摘得品牌影响力三冠背后的制造革命
Jin Tou Wang·2025-07-03 02:13