旧改15年，深圳楼市改出一个“伪豪宅”？

Core Viewpoint - The article discusses the marketing strategy and potential implications of the New World Xiangmi Four Seasons Garden project in Shenzhen, which is leveraging the prestigious "Xiangmi Lake" branding despite its actual location being outside the traditional Xiangmi Lake area [1][6][19]. Group 1: Project Overview - The New World Xiangmi Four Seasons Garden has garnered significant market attention even before its marketing center and model homes have opened, indicating strong demand [1][6]. - The project is marketed as a "benchmark luxury residence" and "new luxury residence" associated with the Xiangmi Lake area, which is known for its high property values and premium amenities [6][13]. Group 2: Location and Market Positioning - The project is located at the intersection of Xiangmei Road and Xinwen Road, which is technically outside the traditional Xiangmi Lake area, raising questions about the accuracy of its marketing claims [13][20]. - The Xiangmi Lake area is defined by specific geographical boundaries, and the New World project does not fall within these boundaries, which could mislead potential buyers regarding its value and amenities [16][22]. Group 3: Market Dynamics and Pricing - The project is situated in the JingTian area of Shenzhen, and its pricing should be compared to that of the JingTian district rather than the more expensive Xiangmi Lake area [28]. - Expected pricing for the project ranges from 115,000 to 120,000 per square meter, but there are concerns about its ability to sell effectively given the high price point and the mix of housing types, including public housing and commercial apartments [28][31]. Group 4: Product Composition - The project includes a mix of residential units, public housing, and commercial apartments, with a significant portion of the units being designated for relocation and affordable housing [31]. - The high density of the project, with a plot ratio of 7.94 and only 30% green space, may not align with the expectations of luxury homebuyers in the current market [29][31].