守护一城灯火

Core Viewpoint - The People's Bank of China Yibin Branch has effectively utilized cultural tourism to enhance public awareness of deposit insurance, celebrating the tenth anniversary of the Deposit Insurance Regulations through innovative promotional activities [1][2][3][4] Group 1: Promotional Activities - Over 800 promotional events have been held in Yibin City since the beginning of the year, reaching more than 100,000 people and significantly increasing public awareness of deposit insurance [1] - Various promotional methods include large LED screens on prominent buildings, themed trains, and engaging activities in tourist spots, making deposit insurance knowledge accessible to the public [2] - The integration of traditional cultural elements, such as ethnic crafts and local dialects, has made the promotion of deposit insurance more relatable and engaging for different demographics [3][4] Group 2: Community Engagement - The use of local dialects and cultural references in educational sessions has helped bridge the gap in understanding deposit insurance among rural populations [4] - Schools have incorporated deposit insurance themes into art competitions and sports events, fostering a culture of financial literacy among younger generations [4] - The initiative aims to ensure that knowledge of deposit insurance permeates various community levels, from urban centers to rural areas, thereby strengthening financial security for all [4]