798 Art District Shines Overseas, Embodying China’s Role in the Global Art Dialogue

Core Insights - The campaign "Where Art Meets China" launched by 798 Art District during Art Basel 2025 signifies a new phase in China's global artistic outreach, attracting attention from international visitors [1] - The campaign has previously made high-profile appearances in locations such as New York's Times Square and Beijing Capital International Airport, reaching tens of millions of potential audiences [2] - In 2025, 798 Art District hosted large-scale cultural events that collectively attracted over one million attendees, significantly benefiting local businesses and catalyzing billions in art trade [3] - 798 was recognized in Beijing's Top Ten Thematic Routes for inbound tourism, showcasing a blend of industrial heritage and international culture, and has attracted officials and journalists from over 50 countries [4] - Looking forward, 798 aims to enhance its role as a global platform for artistic collaboration and contribute to Beijing's vision as a world-class cultural capital [5]