太平人寿全面启动“7·8全国保险公众宣传日”活动

Core Viewpoint - The "7.8 National Insurance Publicity Day" event organized by the China Insurance Industry Association aims to enhance public awareness of insurance, with the theme "Love and Responsibility, Insurance Makes Life Better" [1] Group 1: Service Upgrade - The company focuses on upgrading services to create a high-quality service network that is "elderly-friendly, supportive of the weak, and convenient" [2] - The initiative includes the promotion of "Consumer Protection Stations" to enhance consumer rights protection and improve financial service satisfaction [2] - Facilities such as love seats, barrier-free access, and elderly-friendly services are being implemented to cater to special groups like the elderly and minority populations [2][3] Group 2: Consumer Education and Awareness - The company employs a strategy of "unified theme and local linkage" to conduct diverse consumer education activities, including consumer rights protection and financial knowledge promotion [4] - Activities such as "Red Flame Passes On" and "Insurance Philosophy of Xiangbao" aim to deepen public understanding of the insurance industry and its historical significance [4] - The "Love in the World: Insurance Safeguarding" initiative focuses on providing free risk planning and health check-ups for vulnerable groups [4] Group 3: Digital Innovation - During the "7.8 National Insurance Publicity Day," the company utilizes digital tools to create a multi-dimensional communication ecosystem [5] - AI tools and new media are leveraged to produce engaging content, including animated IP "Xiangbao," to educate the public on insurance functions and consumer rights [5] - The event reflects the company's commitment to the "Financial for the People" philosophy and aims to enhance the social impact of insurance services [5]