Zheng Quan Shi Bao Wang·2025-07-03 06:15Core Insights - The inbound tourism market in China is experiencing a strong recovery due to policies such as visa exemptions and 240-hour transit visa waivers, which create significant growth potential for the industry [2] - Ctrip's Chairman Liang Jianzhang highlighted the potential for inbound tourism to contribute trillions to local GDP, positioning China as a leading destination in the global inbound tourism market [2] - There are still areas for improvement in the inbound tourism sector, including language services, payment convenience, and itinerary planning [2] Inbound Tourism Trends - The demand for the "event + tourism" model among young travelers has surged, with Ctrip reporting a revenue increase of over 400% in related products in the first quarter [3] - Southeast Asia is showing significant growth in inbound tourism, largely due to the benefits of visa exemption policies, while the European market is recovering at a slower pace due to high airfare [3] - Cities like Shanghai are seeing notable growth in inbound tourism, attributed to urban development and the rise of popular tourist spots [3] Future Growth Opportunities - Future growth points for attracting international tourists include sports events, performing arts, music performances, and Chinese cuisine [4] - Ctrip views the development of inbound tourism as a crucial source of incremental revenue, despite current low GMV and limited commission income [4] - The company has established a multi-language service system to meet the needs of international tourists, enhancing its competitive edge in the inbound tourism market [4] Strategic Initiatives - Ctrip is intensifying its focus on inbound tourism, with a significant increase in demand for cultural experiences and day tour products [4] - The company plans to complete a global supply chain for inbound group and independent travel by mid-year, with over 1,500 selected products available on its international platform [5] - Ctrip aims to expand its global service network by launching group tours across 23 sites in 22 countries, enhancing its international presence [5]